![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAyEot0h3SJDhCCgjuKA9GAM5LgZrQKWDZRGb9S8-GXCqRSw1wwsc2wTQLRYazRtBm4RfupjqyuvNvqd_c8vqzWlyRrXDb3gCa4np8rT8JAMMWXT1P6QsgxBTeXqu_T9JT5TGp2w/s320/metaioarcereal.jpg)
What an amazing next step for the process of extending packaging. While we know how to 'use' cereal, think of demonstrating the complex use of a product in the aisle to make the sale. The Kellogg example is a striking novelty, but I am looking for some real engagement examples to change consumer behavior. Any ideas?
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