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Sunday, January 24, 2010

Ehrenberg-Bass Institute

We have been sponsor company members of the Ehrenberg-Bass Institute at the University of South Australia for a number of years. Professor Byron Sharp and his team produce some very useful reports. Most recently their report on distinctive assets, including how to measure and manage these vital assets. Very innovative. Heartily recommended. You can find out more about their marketing reports and how to join their team.

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