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Thursday, July 23, 2009

Visual Intelligence in Marketing

Attended a talk by Don Hoffman entitled: Visual Intelligence in Marketing. He is the author of the book Visual Intelligence: How We Create What We See. The premise is how our visual system plus brain creates a best theory for the information our eyes give us. Many of the remarkable images and research that show how our seeing is theory and not fact are included. The talk emphasized how marketing can utilize these learnings. Well done. See also his home page at UC Irvine.

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