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Tuesday, July 14, 2009

Tracking Makes Life Easier

In AdAge, an article that makes the case that tracking benefits consumers and makes online life easier by not repeating the same message over and over. This is with the looming threats of legislation that will address targeting consumer online. Cookies started this, but it is now a much broader set of capabilities to match consumer and their needs and wants. Marketers are taking stock of possible regulations.

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