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Friday, July 24, 2009

On Wisdom of Crowds

In Mind Hacks: Outlines some articles and research on the psychology of crowds and the fluidity of identity. ' ... recent research shows that people tend to cooperate and quickly achieve an altruistic and bonded group identity when in large numbers ... ' . Lack of entropy apparently. Could this be applied to marketing? Is this saying that advertising is a means to create a crowd to produce order?

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