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Tuesday, August 07, 2018

Turning TV Upside Down

By former colleague Bob Herbold.  On a major change of business model that changes marketing.  We have seen it happen, but what does it mean?

Bob's Gutsy Leadership Blog
Netflix: Turning TV Viewing Upside Down

Completely changing the business model in an industry is not an easy thing to do.  On the other hand, it creates incredible rewards for the innovators.  Netflix is a primary example of this.  It basically put the Blockbusters of the world out of business in the late 1990’s as it introduced DVD’s by mail versus going to a store and renting a VHS tape.  It refined that model in the late 1990’s moving to an “all-you-can-watch” monthly subscription model for its DVD mail service.  The next change occurred in 2007 when it began offering streaming.

In the last few years, it has turned TV viewing habits upside down.  Traditional broadcast channels have schedule programs once a week at a certain time period.  You had to wait until, for example, next Thursday evening at 9:00pm to watch the next episode. Netflix has ignored tradition and offers all episodes at one time; it is called “binge programming.”.... " 

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