We researched the idea of how sound changed shopping behavior, in laboratory and real store environments. Ambient background music can create mood. Focused multidimensional sound can influence interest in specific areas of a shelf. Sound can be mixed with visual cues to change attention. More on this topic can be found here at the 'Sound' and "Senses" tags. Note how this is a means of augmented reality. Here is more recent research with expert comments at the link.
What’s the ideal soundtrack for grocery shopping? by Tom Ryan in Retailwire.
A new study from the University of South Florida finds that loud music in a restaurant or grocery store leads to more unhealthy food choices, while quieter music leads to heathier ones.
Ambient music can influence healthy or unhealthy food buying, according to the researchers, because it directly impacts heart rate and arousal. Softer music has a calming effect, making people more mindful of what people order in a restaurant. Louder environments increase stimulation and stress, leading to less-mindful choices.
Beyond restaurants, the research offers insights into how grocers can influence in-store buying behavior. ..... "
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