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Tuesday, July 11, 2017

Algorithms Playing the Marketing Game

Gartner on Algorithms and games in Marketing.

So its an AI, but ultimately it is playing against and with a context of customers and clients and competitors.   An AI implies you can find  a best solution in a given context.   A Game implies there are others playing too (and there are).   So thinking of content as an asset should ultimately include that.  ....

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