Some of the earliest objections we got to AI were: Where is the creativity? Then and now it can come from from how elements of content and value are effectively applied. The article linked to below goes to some length to explore the space. Its often not enough to be creative, but to understand how elements of creativity, old and new, are then are operationally used to create value. Once again, its the process.
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AI Is Already Entertaining You
How technology endowed with creative intelligence changes the way companies generate and distribute content.
AI — the new set of technologies that perform tasks that require human intelligence, such as speech recognition, decision making, and learning — is rapidly working its way into business operations within many global industries. Some members of the entertainment and media (E&M) industry have downplayed its potential. After all, these are creative industries in which both the germ of the business and the value added to it stem from the contribution of human ingenuity and people exchanging ideas. The most successful E&M products and services rely on connecting creative content, brands, and experiences with audiences. ... .... "
And yet AI is already very much present in the creative industries, just as it is exerting an influence on financial services, healthcare, manufacturing, and most other industries. Which isn’t surprising. Whether in the form of digitization or social networking, the E&M industry has long had the necessary levels of creativity, content, technology know-how, and consumer passion to kick-start innovation. Throw in the low level of legal, financial, and regulatory barriers surrounding business models in entertainment and media, and you have a natural proving ground for new technologies. .... "