Like the attention to the Journey. Its a key part of process
Has CVS crafted a promising new drugstore shopping journey? By Tom Ryan
While announcing plans to expand healthier offerings, CVS revealed it is adding more in-store informational signage and “discovery” displays to help customers explore new offerings and health solutions on their own.
“We did a lot of research to understand how to best serve our customers as we began to reimagine our store experience and we found that people are thinking about their health differently and taking a more proactive approach to staying well,” said Judy Sansone, SVP, front store business and chief merchant, in a statement. “With that in mind we crafted a new shopping journey, all in the name of better health.” ... "
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