Consumer Neuroscience at Nielsen

Had reason to look at what Nielsen was now doing in the area,  and revisited their site.  They have assembled an impressive  number of technologies to gather biometric data  and map it to decisions. .  No mention of  the term 'neuromarketing', the term seems to have been abandoned, but they generalize the abilities possible.   I worked with an enterprise and a startup in this area.   Good details at link below

"  ... Consumer Neuroscience at Nielsen ...
Capture a more comprehensive view of the non-conscious aspects of consumer decision-making with the most complete set of neuroscience tools at a global scale. ... 

Our brains react to our world in milliseconds—faster than we’re consciously aware. And much of what drives our everyday decisions, including what we’ll watch, talk about and buy, are the emotional responses that can’t be measured through traditional self-report methods. ... 

By using the latest neuroscience technologies in combination with traditional survey methods, we help brands understand consumers’ non-conscious and conscious emotional responses, memory activations and attentional patterns, empowering them to better navigate the increasing complexity of modern consumer behavior. Our insights provide actionable results and an unprecedented understanding of consumer related decision-making, allowing our clients to build deep, lasting connections with their target audiences.  ... ."