Will virtual reality transform in-store merchandising?
hrough a special arrangement, presented here for discussion is a summary of a current article from the monthly e-zine, CPGmatters.
Virtual reality (VR) simulation is arguably the most talked-about tech solution in grocery today. It aims to drive faster, smarter and more profitable decisions by enabling retailers to ideate new in-store concepts, evaluate them with test shoppers, and activate those concepts.
The technology is “a good value,” Tom Wozbut, director, category analytic and shelving hub, Kellogg Co., said in a presentation he did at the Western Michigan University 2017 Food Marketing Conference last month along with Jason Smith, VP, customer service, InContext, its VR technology provider. .....