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Sunday, April 30, 2017

Tailored Video Messaging

We experimented with many kinds of interactive and tailored messaging in our retail store lab:

Can tailored digital video messaging transform grocery end-caps?
by John Karolefski  In Retailwire: 

Through a special arrangement, presented here for discussion is a summary of a current article from the monthly e-zine, CPGmatters.  .... 

The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the center store of supermarkets to deliver branded video and e-coupons to customers.

The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. The digital signage can tailor content messaging to approaching shoppers based on data on their smartphones. Targeted messaging can range from brand campaigns to store-specific promotional offers or even app-guided shopping lists. .... "

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