Amazon Shuts Down Diapers.com

Does this mean that Amazon cannot compete with directly with certain kinds of CPG plays?   In Recode: 

Amazon is shutting down Diapers.com — whose founder is now at war with Amazon
The site was part of Amazon’s fourth-largest acquisition back in 2011.   By Jason Del Rey   @Delrey

Amazon said on Wednesday that it is shutting down Quidsi, one of its largest-ever acquisitions, which runs six shopping sites, including Diapers.com, Soap.com and Wag.com. ... "