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Monday, December 21, 2015

Loyalty Rewards Discounts Work better Online

More studies on loyalty in retail.  Also good comments.  Read the article details.

" ... With consumers typically not needing the incentive of a coupon to return to their favorite physical store, discounts from loyalty reward programs tend to be more effective in encouraging repeat customers online, according to a new university study.

Internet shoppers are "more variable," intently looking for bargains and less loyal to particular websites, writes Sanghee Lim, an assistant professor at Johns Hopkins Carey Business School in her study, "Loyalty programs and dynamic consumer preference in online markets," published in Decision Support Systems. ... " 

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