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Saturday, December 26, 2015

Localized Web Pages for Beacons and Search

In Retailwire: With obvious applications to beacon interactions and segmentation attached to locations.  Other integrations with analytics?    What is the best segmentation linking online and physical retail.    Or?

" ... For big chains, the web presence of individual stores is often limited to an address on a "Store Locator" page or a handful of store-specific Yelp reviews. But as retailers look for greater interaction between physical stores and their digital presences, Brickwork is trying to change that.

Already partnering with almost 25 retailers, including Urban Outfitters and J. Crew, the just launched startup creates store-specific websites for individual stores in big chains.

According to the New York Business Journal, Brickwork CEO and Founder David Muczinski pointed out in an interview that 90 percent of sales occur in physical stores, but 80 percent of customers start on the path to purchase by researching online.  ... " 

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