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Wednesday, December 09, 2015

Brand Destiny is Mobile

In K@W:
" ... The rise of mobile is accelerating faster than ever imagined. In many places in the world it is the only option to access the web. One big result is a leveling of the playing field for brand-advertisers large and small. Brands are getting cheap access to a unique reach unheard of with TV advertising. In this opinion piece, Aprajita Jain, a brand marketing evangelist at Google, and Gopi Kallayil, Google’s chief evangelist for brand solutions, outline the implications of this tectonic change. You can also read about Kallayil’s new book Internet to the Inner-net in our recent interview Connect with your “Inner-net”: Living and working with purpose. ... " 

Further in Retailing today:  Deloitte says mobile activity on the rise.

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