/* ---- Google Analytics Code Below */

Sunday, December 06, 2015

Moments of Truth

As I understand it,  the concept of commercial 'moment of truth'  was invented by my former enterprise in conjunction with consultants.    I remember hearing it for the first time in an innovation meeting and thinking:  'too simplistic'.    It later became a constantly used phrase.   I became convinced that it was useful to provide a very broad classification like this,  as long as you were quick to identify the inherent complexity as well.  In e-Commerce Times.

No comments: