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Saturday, December 05, 2015

Market Research and Digital

Transforming market research with digital and social analytics 
With people increasingly living their lives online, an enormous amount of information about them is already "out there," replacing much of the traditional need for surveys, according to Larry Friedman, the recently-retired chief research officer for TNS in North America. Do you see digital/social data complementing, replacing or going beyond surveys? .... "

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