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Monday, December 01, 2014

Design Principles in Business

In Radar O'Reilly:  An interview.  Our enterprise added design as a key function.

" ... Design principles are being applied in all aspects of business today — they are no longer limited to graphic design, product design, web design, or even experience design. I recently spoke with Jon Kolko, vice president of consumer design at Blackboard, founder and director of Austin Center for Design, and author, about the skills designers need today and the curriculum formula to help them succeed.

In our conversation, Kolko talked about how a balance of process, empathy, theory, and tactical design skills can prepare designers for success in more traditional design roles and beyond. Kolko is a firm believer in an empathy-based, user-first approach to design. User-first is not unique, but Kolko advocates getting to know the user before even conceiving of the product ... " 

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