In NetworkWorld:
" ... A new Google project aims to create nothing less than an open standard for the entire “Internet of Things,” which the company’s Chrome team is calling the Physical Web. ....
The idea is to create a comparatively simple system, using a subscribed discovery service, of beacons broadcasting URLs to smartphones in a given area, allowing users to interact with vending machines, posters, and bus stops in a location-aware, organic way, using only Bluetooth and web technology – no specialized app required. ....
Google product strategist Scott Jenson said that the problem the Physical Web is designed to solve is one of scale.
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