Re examining Analytics 3.0

In the HBR.  by Thomas Davenport.  This 2013 article suggested that analytics 3.0 would put us in an era of data enhanced analytics offerings.  Worth re reading his proposed definition of 3.0.   Are we there today?  Not yet, but have seen some interesting startups that are pushing this capability.   Will cognitive adivsory enhancement help find the right data to solve particular problem statements?  The required standards and facilities are not there yet.  What will it take to make this happen?