TNS Unveils New In-Store Metrics For Grocers
by Sarah Mahoney, Monday, Jul 14, 2008 5:00 AM ET
TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new insight into their marketing plans.
Called the TNS Insight Dashboard, the syndicated quarterly metric will track many variables over a period of time, enabling marketers to figure out which of their in-store marketing strategies are working hardest ... "
Wednesday, July 16, 2008
TNS In-Store Metrics
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