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Friday, July 25, 2008

Aroma Ad Delivery in the Theater

AdAge article on use of scent in theater. The ad is for Nivea. See my recent post on the Smell Science book. The book covers the history of this kind of idea in some detail. And more on this in Media Life.

What's That Smell in the Movie Theater? It's an Ad
After Successful Trial in Germany, Cinescent Bringing Scented-Ad Technology to U.K ... '

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