Kraft's Wall-to-Wall

In former times there were representatives from each major packaged goods manufacturer at each retail outlet every week and sometimes every day. That fell by the wayside due to cost cuts. Now Kraft is reintroducing some elements of the concept:

" ... Wall-to-Wall, an overhaul of how Kraft sales reps work with retailers, has been a big factor in helping the company swing to sales increases ... Under Wall-to-Wall, a Kraft sales rep can be at a store every day and is responsible for almost the entire portfolio of Kraft products, ranging from Oreo cookies to Kraft salad dressing, to Oscar Mayer bacon... "