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Thursday, July 17, 2008

Predictably Irrational

Good review, on my reading list, note Amazon has a 'search inside' for browsing:

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we cheat, how we interpret prices ... "


Linda Margaret said...

On that note, I highly recommend Blink and Kluge, both interesting books about what really makes us make certain decisions.

Franz Dill said...

Excellent, thanks, Have read Gladwell's Blink, which has a few good points, but I think provides excuses for not doing a complete job of analysis, which can provide real value. 'Blinking' can be insufficient, even dangerous.

Trying to understand the cognitive details of why we make decisions is in a fundamental way antithetical to 'blink'.

Have not read Kluge, but will look it up.