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Tuesday, July 15, 2008

Store Kiosk Help

It does make sense, when an employee is helping a customer in-store, have the employee use the store's own web site. JC Penney does it and it improves customer satisfaction. The employee is augmenting their help with official information. And it likely makes the customer think of Penney's web site later when they are on-line. Their informational kiosks are mostly available to employees only, a practice I do not like. More details from StorefrontBackTalk.
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