/* ---- Google Analytics Code Below */

Wednesday, July 23, 2008

Next Generation Search: Grand Voyage



From Evan Schuman, some clues to the future of data aggregation for search.

Marketers To Try And Use Consumers' Own Games and Cell Phone Cameras To Spy

' ... In an eerie snapshot of where some top marketers want to take the next generation of search engines, a Japanese government-backed research project is working on a search that is based on what a user does, not a keyword a user types in ...

One of the 10 companies involved, NTT DoCoMo, is "examining an ‘activity-linked search service' that collects and analyzes the user's daily activities to provide information matched to the user's taste, without the user having to be concerned about keywords." ... '
I read some of the documents from the project, and it reminds me of some of the optimistic and over-the-top writing about AI that the Japanese did in the early 90s. Not as concerned as I might be, these kinds of things are inevitable. What are Japanese privacy laws like? More about the Information Grand Voyage project. And how DoCoMo plans to use it.

No comments: