From Evan Schuman, some clues to the future of data aggregation for search.
Marketers To Try And Use Consumers' Own Games and Cell Phone Cameras To Spy
' ... In an eerie snapshot of where some top marketers want to take the next generation of search engines, a Japanese government-backed research project is working on a search that is based on what a user does, not a keyword a user types in ...I read some of the documents from the project, and it reminds me of some of the optimistic and over-the-top writing about AI that the Japanese did in the early 90s. Not as concerned as I might be, these kinds of things are inevitable. What are Japanese privacy laws like? More about the Information Grand Voyage project. And how DoCoMo plans to use it.
One of the 10 companies involved, NTT DoCoMo, is "examining an ‘activity-linked search service' that collects and analyzes the user's daily activities to provide information matched to the user's taste, without the user having to be concerned about keywords." ... '
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