In Clickz: New ways to market cosmetics in context.
With similarity to some of our virtual makeover work.
" ... In a location perhaps better known for rats and urine, cosmetics brand L'Oreal Paris is bringing beauty in what it calls the first-ever intelligent vending experience in the New York City Subway, the L'Oreal Paris Intelligent Color Experience.
Launching November 4, the installation works as a three-step process that detects the colors in a woman's outfit, picks the most prominent and related palettes, recommends L'Oreal Paris products and allows women to purchase those products on the spot, the brand says. ... "
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