Data Discovery

Data discovery is not a term I have heard much recently.  We experimented with the topic as part of a broader artificial intelligence program.  It linked well with what was also called 'case based reasoning' and 'associative memories'.  Saving the experiences and interactions of the company in data form. For examination and re-use later.   Bottom line:  How do we get useful patterns from data?  Now we have lots more usable data, from increasing sources.  So it makes sense to revisit the topic.  Good non technical introductory view here from the HBR.  Emphasizing how it can be integrated into the organzation.