Enemies and Innovation

Enemies sparking innovation.    Martin Lindstrom writes an interesting piece about competition producing the need to innovate.   Coke - Pepsi and Apple - Microsoft are covered as examples of this kind of hyper competitiveness. " ... to this day, retired executives at both beverage companies claim that the real reason why their brands achieved world dominance was, in the fighting words of one executive, "Every day we went to work, we went to war." Had Pepsi and Coke not had each other, the chances that their brands would spread to more than 100 countries around the world would have been very slim.... "