Analytics is not that Complex

In Forbes:  I agree, it is not rocket science.  It is, in its best form,  as simple as possible.  Best if originally sketched out on the back of an envelope. Or on a tablet with a concept or process mapping program, after an interview  with the right business people.

First get the right data.  Then design some simple dashboards designed to support and alert the decision makers. That can often be enough.  Proceed from there to improve the processes.   Yes, sometimes it does need to get complex, because businesses can be complex.  But starting simply is always the best approach. It is a set of tools and resources you can use.  Starting with a simplest and most straight forward, and ending with complex machines.