Fascinating statistics and surveys in this study by Bain & Company:
Publishing in the digital era
y Bain partner Patrick Béhar and Bain managers Laurent Colombani and Sophie Krishnan
A Bain & Company study for the Forum D'Avignon
Is the publishing industry next in line to experience digital turbulence? Will new reading platforms provide the press with an opportunity to restore its economic equilibrium? Bain & Company conducted a survey of nearly 3,000 consumers across North America, Europe and Asia to evaluate the migration of printed content to digital formats. The findings help to decode new reading behaviors and begin to assess their economic implications on the book-publishing and press industries ... "
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