Neurocinema

Good Fast Company article on Neurocinema:  The use of neural scanning techniques, like those used in Neuromarketing, to understand how film viewers react to on screen images to predict how how well they non consciously react.  Lots of marketing dollars here, so considerable potential leverage.  Leading to better predictions of how well a movie might sell to various demographic groups.   It could also be used to help edit the movie by choosing the scenes that viewers react to best.   We examined this idea ten years ago using agent modeling techniques linked to questionnaires.