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Wednesday, February 23, 2011

Numbers Rule Your World

Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do by Kaiser Fung

In the midst of reading this book which I have had on the stack for some time.   A largely non-technical work that I would recommend to those that do not have a statistics background but still have to defend and describe analytical works to others.   Or to those with a statistics background who need to have good explanatory paragraphs to share.  A case study oriented book.  The studies I have seen so far are good, though I would have liked some more details of the technical solutions, perhaps in an appendix.  The author is a statistician who works in the advertising and consumer behavior space.  Recommended.

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