In the midst of reading this book which I have had on the stack for some time. A largely non-technical work that I would recommend to those that do not have a statistics background but still have to defend and describe analytical works to others. Or to those with a statistics background who need to have good explanatory paragraphs to share. A case study oriented book. The studies I have seen so far are good, though I would have liked some more details of the technical solutions, perhaps in an appendix. The author is a statistician who works in the advertising and consumer behavior space. Recommended.
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