Search and Circulation

Paul Gillin posts about Search being the new Circulation." ... With the accelerating collapse of the newspaper industry fresh in my mind, I was particularly interested to understand their [PR majors in Boston-area colleges] news reading habits. “How many of you have read a daily newspaper either in print or online within the past day?” I asked. Nearly every one of the 45 hands in the two classes went up. “How many of you subscribe to a daily newspaper?” I followed up. Only one student raised her hand ... ". Read the rest.