Wednesday, November 12, 2008
Hand Scanning at Giant
An article on the use of shopper in-aisle scanners at Giant stores. Like the previous tests at Stop&Shop. this is a convenience play. A shopper can be almost entirely checked-out by the time they reach the front of the store. It's potential use for in-aisle promotion is only briefly mentioned. It says that each new or refurbished Giant in the area will include them as a shopper option. Widespread use still unclear.
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Aisle Checkout
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