Start with Why

Good thing,  easy to remember.

Starting with “Why”  By Bob Apollo  in CustomerThink

In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been viewed around 50 million times across a variety of different sites.

In it, Sinek offered a model for inspirational leadership that he explored in his best-selling “Start With Why”. He has gone on to be widely recognised as an expert in how leading organisations and people think, act and communicate.

I’m a fan. I believe what he believes.

If you’re unfamiliar with Sinek’s work, I’ve included a link to his presentation below. His concept of the Golden Circle – grounded in the biology of human decision making – helps us understand why some messages resonate while others fail. And it has tremendous relevance for successful B2B sales conversations  … '