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Saturday, August 04, 2018

Social Failing Brand Engagement

Reporting low engagement levels for social.    A trend or more local behavior?

When it comes to Brand Engagement, Social Media is Failing Brands and Influencers.
Manuel Solis -  in CustomerThink

Recently, Forrester Research (one of the most influential research and advisory firms in the world) studied more than 3 million user interactions with more than 2,500 brands posts on seven social networks. They confirmed what marketers have suspected for quite some time, which is people aren’t engaging with branded social content anymore.

Forrester revealed that six of the seven top social networks achieved an engagement rate of less than 0.1 percent for brands.

If you’re already spending thousands or millions on ad managers, Ad Words, and other promotional tools, this realization has HUGE implications. But even if you already knew this statistic, where do you look now to achieve the results you desire? .... "

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