We tested the Amazon at-home instant replenishment system called the 'Dash Button'. I have a half dozen on my refrigerator. The idea implemented the common desire of any CPG company, put the ability to buy right next to where it is used. It shows up in a few hours. Makes it very easy to buy. Guessing that the idea has been successful, they are now offering to pay you to take a button. The one-product button is available for hundreds of products. The same order capability is also available via Echo voice order, but pushing a button is yet easier.