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Thursday, March 02, 2017

Electronics Shopping

Have been involved in some work that looked at why people choose technology, and below is related to this.   Here Google talks about the micro moments aspects of choice.   But how do we get the alternatives of choice into our head?

Winning the Consumer Electronics Shopping Moments That Matter
   New data shows how marketers can engage consumer electronics shoppers in their micro-moments. Below, we outline the key moments brands must own. ...   "

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