Mobile evolves in grocery:
" ... Grocery is poised for mobile innovation ....
The grocery category is well-positioned for mobile innovation, as most existing grocery store applications lack in features and functionality, Mobile Ecosystem Managing Director Mark Lowenstein writes. Grocery mobile apps would benefit from a digitized, intelligent coupon process, the capability to connect with beacon technology for in-store marketing, more effective leveraging of purchasing data, health and wellness analyses of users' shopping habits and integration with other popular mobile apps ... "
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