Big CPG Takes Advertising Claims to Court

In Adage:   Fascinating direction about what claims can be made in advertising.    Nestle, P&G and Unilever are examples.  " ... The world's three biggest packaged-goods companies, facing increased investor pressure over sluggish sales growth, have each sued much-smaller rivals in federal courts this year over ad claims. This comes after years of relying on the lower-cost National Advertising Division of the Council of Better Business Bureaus for such disputes. While some see signs of bullying, the big players say they're taking appropriate steps to fight "egregiously" false claims. ... "