Does P&G Need Retailers Anymore?

In Retailwire:    Yes, despite all the changes, it very much does .... The experience endures.

" ... Procter & Gamble's $89 million distribution center near Dayton brings jobs to the region, but as part of a supply-chain overhaul, it also represents the inevitable — and potentially dramatic — transformation of the retail landscape. How big is the direct-to-consumer e-commerce opportunity for CPG brands?  .... "

" ... Have the stars finally aligned for a successful direct-to-consumer push by P&G? Consumers who are increasingly pressed for time and dissatisfied with stores have embraced online shopping. Amazon wants a distribution arms race and won't stop short of air-dominance with a fleet of drones buzzing around its fulfillment centers, but P&G's redesigned supply chain has put it closer to consumers than ever before. Consumers want it. The technology is there. ... "