Tuesday, May 07, 2013
Catalina Adaptive Mobile Advertising
Mobile advertising from Catalina. Had not seen them in this space before, but admit have not followed them closely. " .. “BuyerVision Mobile represents a huge breakthrough in mobile advertising,” said Chris Henger, Catalina’s EVP of digital. “We’ve always believed it is critical to put only the most relevant messages in front of consumers, and this is even more imperative in the highly personal, immersive mobile experience. Catalina’s expertise and insights allow our CPG brand clients to not only deliver personalized mobile ads to high-value shoppers, but to measure their impact based on actual in-store sales.” ... "