Brainwaves Added to the Quantified Self

Word of a kickstarter project called Melon that would gather brainwaves.  Another example of the quantified self. Also, related this to neuromarketing, there might be the potential to market you brainwaves under different contexts.  " ... The device will use EEG (electroencephalography) to measure brain activity and will come with an iOS app that will provide feedback to the user on “how focused” they are during given any point. According to the screenshots, users will be able to log what activity their doing for a given time and the Melon headband will provide a “focus score” on a 1 – 10 scale to inform users when their brain most focused. Melon’s iOS app will also contain a number of games and exercises to help users improve their focus while using their band. ... "