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Tuesday, May 28, 2013

Whats New on Lafley's List?

In AdAge:  I liked the fact that his predecessor, Bob McDonald, seemed to be emphasizing the analytical in finding ways to improve business.  Yet they soon found that there was little real support for new or sustained capabilities.  Business Sphere was one good example of value, but not taken far enough.   Wall street was not impressed.   Had worked with Lafley and his people and he is a true innovator, so liked his direction.  Very traditionally marketing directed.  Now has quite a challenge in front of him.  Find new, really profitable billion dollar brands.    But as AdAge asks, what is really new here?

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