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Thursday, August 25, 2011

Using Facial Recognition to Tailor Advertising

The basic idea has been around for some time.  Recognize people's faces via a camera facing outward  on a sign and then adapt the promotional interaction based on a person's detected  gender and age.  Now new advances are leading this further.

" .... Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. The Venetian resort, hotel and casino in Las Vegas has started using it on digital displays to tailor suggestions for restaurants, clubs and entertainment to passersby.  Kraft Foods Inc. and Adidas say they are planning to experiment with it as early as this year to push their products.... "

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