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Friday, August 19, 2011

Group Buying in the Grocery Store

Always interested in whats possible in the context of the grocery aisle.  Now about Aisle50,  group buying in the store.  Is there also a gaming component to this?  Looking further into the details:

" ... founders Riley Scott and George Korsnick decided to take that opportunity by creating Aisle50, a daily deals site for grocery store products that launched this week on the East Coast in 120 Lowe’s Food Stores. Customers buy daily deals on the Aisle50 site and use them by swiping Lowes loyalty cards they already have. In essence, it’s an electronic take on the coupons that many customers have already gotten into the habit of searching for. Will customers go through the trouble of buying a deal on Aisle50 for the sake of saving, as in the case of its first deal, $3 on a giant tub of yogurt? Steiner thinks so.... "

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