A long article in Fast Company on how the company Nielsen subsidiary Neurofocus is working with major companies to implement Neuromarketing. Quite interesting with regard to maketing details. They make a big deal of AK Predeep, CEO. If you are interested in this future marketing spin, read this.
" ... These corporations share the same goal: to mine your brain so they can blow your mind with products you deeply desire. Pradeep and his team in Berkeley are hardly the first to make a direct connection between brain function and how it determines consumer behavior. Advertisers, marketers, and product developers have deployed social psychology for decades to influence whether you buy Coke or Pepsi, or a small or an extra-large popcorn. Like the feather weight of that mobile phone? Suddenly gravitating to a new kind of beer at the store? Inexplicably craving a bag of Cheetos? From eye-deceiving design to product placement gimmickry, advertisers and marketers have long exploited our basic human patterns, the ones that are as rudimentary and predictable as Pavlov's slobbering dog.... "
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